Entrepreneurs need a huge number of different tools to build a successful business. Smart marketers leverage the work from one effort to another.
Taylor & I Working on Yet Another Project!
Being a serial remodeler, not long after we built our starter home we did an addition to accommodate our growing family. One of the framers was our favorite of the craftsmen we had on the job. His name was Doug Gay and he had a funny line he would use almost every day: “Everything in my toolbox is a hammer, except my chisel: that’s a screwdriver!”
Sure enough, over the months I saw him use everything he carried in his tool belt for more than one purpose. He may have been hard on his tools, but he sure did great work in a short amount of time.
I’ve enjoyed learning how to use all the tools of the trade – video marketing, blogging, article marketing … just to name a few. I’ve also learned to leverage the work from one application to the other. For example, when I write blog I also produce a rough script for a video – especially if it is something I feel passionate about. That way I can use the same material in two different media.
I thank Doug for introducing me to the concept that “everything in my toolbox is a hammer”.
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